~에 뿌리를 두고 있다 = be rooted in ~

▶ be rooted in : root는 명사 '뿌리'와 동사 '뿌리를 내리다'의 뜻을 모두 지니고 있어요. - Any new professionalization project must be rooted in community rather than individualism. 어떠한 새로운 전문화 프로젝트든 반드시 개인주의가 아닌 공동체에 근간을 두어야 합니다.

▶ 49. Business Trip Bob: Ted and Jenny! I know that you two are the right people for this serious situation. You have to stay level-headed, and you need a clear strategy until they sign the contract. I believe you two will be able to get them to sign, despite having that sneaky Mr. Jordan on your tail. Dr. Wali: Defeat the competitior! Ted: Hmm… First we'll see what issues he is planning to bring up in order to try and steal our business. Dr. Wali: Well… maybe he's planning on offering a better deal, as he usually does? Jenny: Then what should I do? Louise: Well… tell them we can match the competitor's price. Ted: You are right. Less profit is much better than no profit. And if this goes well, it might lead to more contracts. Bob: You’re right! Ted: Alright, and once we get through this, we will make a page on our website so that people can check out our new product. Bob: I'm so lucky to have people like you working with me. Our true values are rooted in experience. We've been through a lot together, and I believe that this is going to be a turnaround point for the company!