one of the chief features

▶ chief(primary) features - One of the chief features of business idea is that it should add value to existing products and services.

▶ 37. Let’s Put It to a Vote I [In the meeting room] Bob: So, in our morning session we heard some excellent suggestions from everyone. That amazed me. Thank you for your hard work and brilliant ideas. So now we have only two ideas left, right? One is from the Technology Design Team and other one is from the Sales & Marketing Strategy Team. Okay, each team has one minute to make a final pitch for their items. Sheldon, you first? Sheldon: This little plastic stapler case will protect your fingers from any injuries. It's a spectacular item, as you may have noticed. Jenny: Well… these aesthetically-pleasing and functional toe socks are designed mainly for the European market. One of the chief features of this item is that they reveal human desire to express oneself through unique fashion. Bob: I think your idea is very profound. Good. Well everyone, if there’s nothing more to discuss, let’s put it to a vote.